GDC Vault is part of the Informa Tech Division of Informa PLC
This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
Social Media Deep Dive: 'Among Us' TikTok Strategy
ANOTHER social media platform to build a community with? Ugh. We've all been there - it's hard enough making a game, and building a community in a completely new place can seem like an intimidating process. When faced with a new community building network, how can we accurately determine what's worth the time investment? How do we know what content works? Plus, learning to be part of a new community and adjust to its tone are just as important as the content we create.nnJoin Victoria Tran, Community Director at Innersloth, as she explains all of that and more by breaking down Among Us' TikTok strategy. See the statistics, reasoning, and strategy behind making content for over 2 million followers, 15 million likes, and what worked (or didn't!)
Did you know free users get access to 30% of content from the last 2 years?