You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
GDC Vault Logo

The Number One Educational Resource for the Game Industry

Session Name:

Smart Strategies to Acquire, Monetize and Retain Gamers (Presented by Google)

Overview:

Users are providing you with many signals that enable you to be a lot better and smarter at acquisition, monetization and retention. The secret is to know how to find the data, interpret it and take action. Google is uniquely positioned to help you do this. Senior product managers from Google's ads and analytics teams will discuss new products for AdMob, Google AdWords and Google Analytics designed to help you.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC 2015
  • Jonathan Alferness
  • Google
  • Russell Ketchum
  • Google
  • free content
  • Monetization
  • Monetization
members only icon